5 min read | The application of technology in agriculture has the potential to transform farmers’ operations and generate tremendous growth opportunities for the companies driving innovation [click here to read more]. When you speak with farmers, you frequently hear “yield is everything.” This certainly rang true over the three days that Geoff MacPhail spent in Boone, Iowa at the Farm Progress Show last year. We believe that the application of innovative technology across industries will have profound long-term effects that are not reflected in stock prices today.