5 min read | by Geoff MacPhail | The application of technology in agriculture has the potential to transform farmers’ operations and generate tremendous growth opportunities for the companies driving innovation [click here to read more]. When you speak with farmers, you frequently hear “yield is everything.” This certainly rang true over the three days that I spent in Boone, Iowa at the Farm Progress Show last year. We believe that the application of innovative technology across industries will have profound long-term effects that are not reflected in stock prices today.